Tapping into a growing ethnic market for real estate clients, such as Indian Americans, requires familiarity with the culture of their native country, reports CIO. The Indian American population grew 53 percent to 2.6 million in the seven-year span from 2000 to 2007 and is the fastest growing Asian American community. It is the third largest Asian American ethic group, after Chinese and Filipino Americans. Many of the cultural norms of India are widely practiced by Indian Americans. Realtors® who want to work with ethnic groups will benefit from understanding these norms. Examples include:

• Don’t assume you can use a person’s first name; it may be considered rude.
• Don’t refuse hospitality.
• Don’t expect people to disagree. Indians generally agree to all that you say, so dig deeper to ke sure you are understood and that what you are asking is doable.
• If you see shoes near the door, assume you should take yours off.
• Don’t be offended by debate. Indians like to argue and debate every small point in any topic or conversation.

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